Swaleha Peeroo is a Senior Lecturer in Marketing and Management and Head of the Doctoral School at the Université des Mascareignes, Mauritius. She holds a Master in Economic and Social Administration with specialization in Business Administration and Management from the Université de Toulouse, France and a PhD from the Leeds Beckett University, United Kingdom. Her PhD thesis focuses on the use of social media within the retail sector. She has several conference papers and has published papers in the ABS and ABDC ranked journal: The International Journal of Retail and Distribution Management, the Journal of Marketing Communications and the Linguistic Landscape. She has also contributed a chapter in the ‘Digital Social Responsibility’ book edited by leading academics at the University of Cardiff, United Kingdom. She was awarded the ‘Best paper in retail marketing track’ at the Academy of Marketing Conference 2014, Bournemouth, United Kingdom. She is also a reviewer for the Social Responsibility Journal, the International Journal of Retail and Distribution Management, the Journal of Strategic Marketing, the Journal of Intercultural Communication Research and the IEEE Transactions on Computational Social Systems.
