Irma Eloff is a Professor of Educational Psychology at the University of Pretoria. She is also the Chairperson of the Council of the 'Suid-Afrikaanse Akademie vir Wetenskap en Kuns'.
Prof Eloff is a Member of the Academy of Science of South Africa (ASSAf) and a Founding Member of the South African Positive Psychology Association (SAPPA). She is a former Dean of Education at the University of Pretoria. Prof Eloff was the seventh Dean and the First Woman to hold the position. She is the Founder of the African Deans of Education Forum (ADEF) which is a focal point of the UNESCO International Teacher Task Force. She is also an NRF-rated Researcher and a Registered Psychologist.
Prof Eloff is Editor of the books 'Understanding Educational Psychology', ‘Insigte uit Opvoedkundige Sielkunde’, 'Keys to Educational Psychology' and the 'Handbook of Quality of Life in African Societies'. She is the Co-Author of the book 'Life Skills & Assets'.
Prof Eloff has held Visiting Professorships at Yale University (US), Rhodes University (South Africa), the University of Wisconsin-Milwaukee (US), CPUT Wellington (South Africa), Bath Spa University (UK) and Fordham University (US).
In 2018 she was Awarded a Förderkreis 1669 Wissenschaft Gesellschaft Professorship at the Universität Innsbruck (Austria). Prof Eloff is an Alumnus of the Universities of Pretoria, Stellenbosch, North-West and the GIBS Business School in South Africa.
