Prof Christo Bisschoff started his career as an Agricultural Economist whereafter he joined the University of Pretoria as a Lecturer in Business Management.
He studied part-time at the University of South Africa and obtained the MCom (1990) and DCom (1992) degrees, specializing in Marketing and Agricultural Business Management.
Prof Bisschoff focuses his research on brand loyalty, business ethics and still does research on his favourite topic, agricultural business management. He collaborates with his international network and also focuses on comparative research.
Prof Bisschoff has Published a wide array of accredited articles and has addressed audiences at international conferences, has acted as a Reviewer for a number of accredited journals and has Served on the technical panel of the Marketing Association of South Africa. He was the Chairman of the International Business Conference and published the conference proceedings as Editor. Here, he still Serves on the Academic Committee.
Prof Bisschoff Lectures Marketing Management at the North-West University’s School of Business and Governance in Potchefstroom.
